Press Releases

myStockOptions.com Provides Customized Version Of Web Site For Fifth Third Bancorp Employees

Contact: Bruce Brumberg, President, myStockOptions.com, (617) 734-1979

Leading financial institution helps its employees manage their stock options with Web-based HR solution

BROOKLINE, MA, February 4, 2003 – myStockOptions.com has announced that Fifth Third Bancorp (NASDAQ: FITB) has rolled out a customized version of its Web site for employees who receive stock option grants. Fifth Third Bancorp, the 13th-largest bank in the US, is the first major financial institution to provide a specialized version of this award-winning Web site to its own employees.

myStockOptions.com combines online viewing of employees' grant data, easy-to-use tools and calculators, and engaging educational content. Fifth Third employees now have 24/7 access to their stock option holdings and online resources to help them make informed decisions.

"Fifth Third, in providing this customized online service to its plan participants, is demonstrating its commitment to maximizing the value of its stock plan and to supporting innovative Internet employee self-service methods," explains Bruce Brumberg, Editor-in-Chief of myStockOptions.com. "We are pleased that Fifth Third selected our stock option portal as the best solution to further its business goals."

About myStockOptions.com

myStockOptions.com is the premier provider of Web-based educational content, easy-to-use tools, and e-learning solutions on stock options, restricted stock, and employee stock purchase plans. Its content and tools are licensed to companies, major financial institutions, and transfer agents, including Charles Schwab, Cardinal Health, Wilmington Trust, Fleet, EquiServe, myCFO, and Morgan Stanley. Companies can also directly license customized versions of the Web site, with their employee stock plan data automatically feeding the online stock option portfolio tracker. The company is managed by leading experts in equity compensation, with a long history of developing successful newsletters, books, and training videos devoted to equity pay, legal, tax, and restricted securities topics. PC World ranks myStockOptions.com in its elite group of "the most useful sites ever" that "deliver top-notch information, support, and services." Human Resource Executive magazine selected myStockOptions.com as one of the 10 most valuable new HR products.

About Fifth Third Bancorp

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The company has $81 billion in assets and operates 17 affiliate banks with 932 full-service Banking Centers, including 132 Bank Mart locations open seven days a week inside select grocery stores and 1,879 Jeanie ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, and West Virginia. The financial strength of Fifth Third's affiliate banks continues to be recognized by rating agencies with deposit ratings of AA- and Aa1 from Standard & Poor's and Moody's, respectively. Additionally, Fifth Third Bancorp continues to maintain the highest short-term ratings available at A-1+ and Prime-1, and was recently recognized by Moody's with one of the highest senior debt ratings for any US bank holding company of Aa2. Fifth Third operates four main businesses: Retail, Commercial, Investment Advisors, and Fifth Third Bank Processing Solutions. Investor information and press releases can be viewed at www.53.com. The company's common stock is traded on the NASDAQ National Market System under the symbol "FITB."