Press Releases Adds Four Noted Employee Stock Option Experts To Its Advisory Board

Contact: Bruce Brumberg, Esq., CEO
(617) 734-1979,


BROOKLINE, Mass., July 31, 2000 --, the Web's most comprehensive, respected, and frequently visited resource on stock compensation for employees and executives, announced today the addition of four distinguished experts to its Advisory Board.

Joining the Advisory Board are: Martin Nissenbaum, partner and National Director of Personal Income Tax and Retirement Planning at Ernst & Young LLP; Charles Elson, Director of the Center for Corporate Governance at the University of Delaware and a Professor of Law at Stetson University; and Peter Romeo and Alan Dye, partners in the Washington, D.C., office of Hogan & Hartson, former attorneys in the Division of Corporate Finance of the Securities & Exchange Commission (SEC), and co-authors of the leading legal treatise on executives stock transactions.

"These four experts bring substantial experience and know-how in financial and estate planning, corporate governance, director and executive compensation, and securities law to," says Bruce Brumberg, Esq., Editor-in-Chief the Web site and one of its co-Founders. "They add tremendous prestige to an already esteemed Advisory Board and will be an integral part of's growth and content development in the months to come." launched its public site one month ago after a successful beta test with 40 companies, including Johnson & Johnson, Staples, and eToys. The volume of site traffic, comments and inquiries, especially to the site's "Frequently Asked Questions" and "Discussion Forum" sections, is a clear indication that is providing a service that employees and executives with stock options want and need.

The new Advisory Board members will contribute original articles on stock options, answer "Ask the Experts" questions, and participate in the site's Discussion Forum. They will also advise Brumberg in licensing the site's rich original content and technology, and in developing private-label and customized versions of for financial service firms and corporations.

The free site, found at , includes: • easy-to-use calculators and modeling tools specific to employee stock options, plus an online stock option record keeper • easy-to-digest content in the form of original articles, 350+ FAQs, a glossary, and a global personal tax guide • easy-to-navigate community forums that enable personal interaction

The Web site is the first to meet optionholders' personal finance and educational needs as well as companies communications and training goals.

As new Advisory Board member Professor Charles Elson explains, "The site is an invaluable tool for the equity compensated employee and director. It unravels the mystery of the hitherto complex and confusing world of stock options and makes it easily accessible to even the most finance-challenged individual."

New Advisory Board Member Profiles

Martin Nissenbaum, Esq., is the leading financial planning guru at Ernst & Young LLP. He is the author of numerous articles and guides on stock options, estate planning, and taxation issues, and is among the most frequently cited sources on these topics in the business press.

Charles Elson, Esq., is one of the foremost experts on director stock compensation and corporate governance. He is a Professor of Law at Stetson University in St. Petersburg, Fla. Elson is also a Professor of Corporate Governance at the University of Delaware, and was recently chosen as the first Director of the school's new Center for Corporate Governance. Elson serves on the Board of Directors of Nuevo Energy Company and the Sunbeam Corporation, where he played a leading role in the resignation of Sunbeam CEO Al Dunlap two years ago.

Peter Romeo, Esq., is an attorney and partner at Hogan & Hartson in Washington, D.C. He is one of the leading experts on securities rules concerning Section 16, which governs stock transactions and SEC reporting by company directors, officers, and other insiders. He has served as Chief Counsel of the SEC's Division of Corporate Finance, and Chairman of the American Bar Association's Task Force on Section 16 Developments. Romeo has also authored numerous books and articles on Section 16 issues, including the Section 16 Forms and Filings Handbook with Alan Dye, published by The Executive Press.

Alan Dye, Esq., is a practicing attorney and author specializing in securities matters. Before joining the Washington, D.C., firm of Hogan & Hartson, Dye spent four years at the SEC -- two serving as Special Counsel to the SEC Chairman. He sits on two ABA committees dealing with securities issues, and writes and speaks extensively on securities law issues related to stock compensation for executives and employees. He recently co-authored the Section 16 Forms and Filings Handbook with Peter Romeo, published by The Executive Press.

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