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Equity-Compensation Strategies Easier To Implement With New Stock-Price-Target Alerts From

Financial planning with stock compensation just became easier. In addition to notifying users about vesting dates, expirations, and desired grant values, the myAlerts feature on now tells users when their stocks reach target prices. When a target is hit, the user receives an email with the grant's details to help execute a financial plan.

Brookline, MA, July 25, 2007 -, the top online resource of financial-planning tools for stock options, restricted stock, restricted stock units, and stock appreciation rights, has enhanced its myAlerts service of email notices for people who track stock grants on the website. A user can set a maximum and minimum price for each stock grant. When the price hits the target, the website sends an email with the grant details to help that person implement a financial strategy for the stock grant.

These stock-price alerts join other alerts that employees and advisors can arrange to remind them about key vesting dates, imminent expirations, and desired pre-tax grant values. Users can also set up myAlerts to email them daily, weekly, or monthly summaries of stock grants. Financial advisors who subscribe to Pro Membership can send these alerts to their clients. myAlerts can be integrated into the custom stock plan websites that builds for companies.

Stock Grant Tool For Busy Employees And Executives

For people with equity pay, stock grants are crucial for achieving personal goals. But busy lives can distract them from golden financial opportunities. It's all too easy to let valuable in-the-money stock options expire without being exercised.

"Ironically, while employees and executives are working hard for the company performance their equity pay motivates them to achieve, they can forget key moments in the lives of their stock grants," observes Bruce Brumberg, the editor-in-chief of "myAlerts can remind users about these key financial-planning opportunities. In addition, myAlerts can help in the development of overall strategies for exercising and selling. Executives can even use the stock-price alerts to monitor the trigger points for Rule 10b5-1 trading plans."

Users choose to receive email notices on the myAlerts page, available through a direct link from myRecords. To receive email alerts, users must have entered grant data in myRecords, the website's highly secure online record-keeper and portfolio-tracker for employee stock options, restricted stock, restricted stock units, performance shares, and stock appreciation rights. All alerts are sent to the email address in the user's account profile.

Benefit Of Premium Membership; Free Trials Available

myAlerts is a benefit of Premium or Pro Membership at and is also available for licensing. Users who have not subscribed to Premium or Pro Membership can try myAlerts with a one-month free trial, available on the myAlerts page. (Registration is required.)


With exclusive articles, 700+ FAQs, the Tax Center, Global Tax Guide, an extensive glossary, and interactive tools, is the premier online resource of educational content and tools on stock options, restricted stock, restricted stock units, performance shares, stock appreciation rights, and employee stock purchase plans. The company is managed by leading experts in equity compensation, with a long history of successful newsletters, books, and training videos devoted to equity pay topics.

PC World ranks among "the most useful sites ever" that "deliver top-notch information, support, and services." has also received extensive favorable coverage in major publications, including BusinessWeek, The Wall Street Journal, The New York Times, the San Francisco Chronicle, and The Boston Globe, and on CNN/fn, National Public Radio, PBS,, and

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