As Lyft, Uber, Pinterest, and other major private companies go public, their employees with stock options or restricted stock units will have to make important decisions about their stock compensation or holdings. In an article on this topic for the San Francisco Chronicle, personal-finance journalist Kathleen Pender sought the expertise of Bruce Brumberg, editor-in-chief of myStockOptions.com, for insights into the decisionmaking process for employees with stock comp at pre-IPO companies. "People who are happiest with their equity compensation have set a goal for those proceeds," he said. "When they have that amount of proceeds, they sell the stock to fund that."