Employee Stock Option Web Site Honored by Human Resource Executive As Innovative Service

Contact: Bruce Brumberg, Editor-in-Chief
(617) 734-1979, bruce@mystockoptions.com

Human Resource Executive magazine selected myStockOptions.com, the best online resource about stock compensation and the related financial and tax planning, as a winner of its 2000 Top HR Products Contest.

Human Resource Executive's editors praised myStockOptions.com for applying effective e-technology to the HR field. In achieving its top ranking, myStockOptions.com met rigorous comparative criteria set by the magazine's editorial board. The competition this year included a record number of entries.

The magazine's editors captured myStockOptions.com's strengths:

"As e-technology is being applied more and more to HR, vendors face the increasing challenge of ensuring that their products deliver the best, most cost-effective application of this technology. In some cases, they fall short. In the case of myStockOptions.com, they hit it. This Web site serves a real need in today's employment world and works in consort with human resources, making its application simpler...The list of advisors and board of directors represents an impressive and well-thought-out collection of experts who can actually provide a visitor with the kind of information he or she is seeking. The fact that it can be customized and secured to a company's liking makes it that much more serviceable to HR."

"This award shows tremendous respect for the quality, ease of use, and effectiveness of the content and tools we provide," says Bruce Brumberg, Editor-in-Chief of myStockOptions.com. "Our first year has been successful in site traffic and licensing contracts, and we have many new products in the works. The site continues to receive highly favorable responses from the media, the HR community, and users of the site."

About myStockOptions.com

With exclusive articles, 700+ FAQs, the Tax Center, Global Tax Guide, an extensive glossary, and interactive tools, myStockOptions.com is the premier online resource of educational content and tools on stock options, restricted stock, restricted stock units, performance shares, stock appreciation rights, and employee stock purchase plans. myStockOptions.com is written and managed by leading experts in equity compensation, and is produced by a company with a long history of successful publications explaining complex legal and financial subjects in plain English.

The influential consumer magazine PC World ranks myStockOptions.com among "the most useful sites ever" that "deliver top-notch information, support, and services." The accounting journal CPA Wealth Provider selected myStockOptions.com among companies "that have taken the lead through innovation, efficiency, initiative, or growth in the financial-planning area." The Specialized Information Publishers' Foundation honored MSO Pro with one of its Editorial Excellence Awards in the category of Best Interactive Content among niche publishers.

myStockOptions.com has also received extensive favorable coverage in major publications, including BusinessWeek, The Wall Street Journal, The New York Times, the San Francisco Chronicle, and The Boston Globe, and on CNN/fn, National Public Radio, PBS, Money.com, and CBSMarketWatch.com.