Running time: 3:35.

Bruce Brumberg, the editor-in-chief of, clearly explains both the fundamentals of employee stock purchase plans (ESPPs) and the benefits that ESPPs can provide. Using animated examples, this video covers key ESPP concepts, including the offering period, the purchase date, lookbacks, and discounts. See also the video on key rules and decisions with ESPPs and the video on ESPP taxation.