Financial Planning: Diversification

Stockbrokers' Secrets: 10 Tips For Company Stock Diversification This is premium content

John P. Barringer (CFP®) and Bruce Brumberg
The biggest challenge I face when counseling my clients is convincing them to avoid owning too much of their company's stock. Tales about employees of Lehman Brothers or Enron who lost their entire net worth have shaken these clients to attention.
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