program that enables the automatic sale of shares at purchase, also known as flipping
. In this approach, your gain is just the discount on the purchase price, without investment appreciation.
In these programs, your company's broker sells the shares for the participating employees in a large block-trade, usually when the market opens on the day after the purchase date. The related sales commission can be lower than that of individual sales. While quick-sale programs allow employees to get cash immediately from an ESPP, they do not encourage long-term employee ownership.